Puma—'Mixtape' from Rodney Lucas on Vimeo.
Alexander John and Emory Jones packs on the '90s nostalgia with a PUMA design inspired directly by old school mixtapes. Bold 'A' and 'B' lettering on each shoe and drawn-on graphics create a customized look with serious retro vibes.
Client: Clarks Originals
Director: Rodney Lucas
Producer: Rodney Lucas
Writer: Rodney Lucas
Music Coordinator: Rodney Lucas
DOP: Edward Martinez