BENJI LIVES x DICKS SPORTING GOODS from Rodney Lucas on Vimeo.

Dick's Sporting Goods—'Benji Lives'

In 1984, the nation's top-ranked HS basketball player was killed. 33 years later, Ben Wilson's legacy continues to inspire a community still healing from the wounds of his tragedy.

Client: Dicks Sporting Goods
Agency: GOOD
Director: Rodney Lucas
Producer: Rodney Lucas
Cinematographer: Brenton Oechsle